Mission Statement
O’Brien Betterment, LLC collaborates with today’s leaders and tomorrows top flight salespeople to function with higher standards to achieve greater goals. Successful clients serve their staff and customers more effectively for the betterment of their media company and constituents.
Mike O’Brien…..then & now
* VP/General Manager WCLO-WJVL, Janesville, WI, 2009-2019
*40 years in Radio…the “Interactive Creative Communications Business”
*Management, Sales, Training, Leading dynamic teams and very profitable stations
*WBA Medium Market News-Talk Station of the Year, WCLO, 5 consecutive years
*Leadership roles with Wisconsin Broadcasters Association and currently the Radio Advertising Bureau Sales Advisory Committee
*Developed a Mission-Vision-Standards model that will fortify any media company under adverse conditions.
*Personal: persevering wife, Patty; three grown sons with significant others; two grandsons, too much fun!
*Interests: biking, swimming, marriage enrichment, reading, writing, public speaking, and making your business rock!
