Hope Happens Documents:

Outline, Objection Management Guide, and Sales Standards.

Your Mission, Vision, and Standards: what are you doing, where are you going, and how are you going to get there?!
Creating a Collegial Culture where “Got Your 6” is the standard.
Creating an A-Team: hiring, expiring, and inspiring for the betterment of all.
Budgeting: Creating a business plan with staff buy-in for 2020.
The Cure for “RDD”…Retention Deficit Disorder: retain, sustain, and regain order.
Resolving a Profit Problem with a Revenue Solution: top-line performance and bottom line success!
Cross Ownership: realizing efficiencies while maximizing revenue.

What do we already perform better than our competitors and how are we capitalizing on that advantage?
What would we like to know or do that could lead to realizing even greater potential?

Three Key Messages to communicate on every call
Turning non-traditional accounts into “key categories”
Overcome the Biggest Mistakes in Advertising Sales
The best ways to motivate your sales team!
Turning Objections into Objectives: hint…smart answers start with insightful questions.
The Collection Process: Pre-emptive approaches to your accounts receivable, plus positive ways to manage slow-paying customers.
Ad Scheduling for Results: Horizontal and Vertical flights that work for your station and your customer.
Marketing Plans that Sell: turning proposals into mutual marketing strategies.
Creative Services Standards: fresh approaches to brainstorm, write and produce commercials.
Field Coaching: Face-time with customers, securing sales, and coaching account executives.