O’Brien Betterment, LLC collaborates with today’s leaders and tomorrows top flight salespeople to function with higher standards to achieve greater goals. Successful clients serve their staff and customers more effectively for the betterment of their media company and constituents.
“Mike has a dynamic personality that energizes sales teams and gives them the tools to achieve their goals. Whether it’s a complete rookie or a polished veteran, there is literally no-one who would not benefit from Mike’s expertise, and it’s all done in a professional manner that everyone can relate to.
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Mike O'Brien, then and now...
VP/General Manager WCLO-WJVL, Janesville, WI, 2009-2019
40 years in Radio…the “Interactive Creative Communications Business”
Management, Sales, Training, Leading dynamic teams and very profitable stations
WBA Medium Market News-Talk Station of the Year, WCLO, 5 consecutive years
Leadership roles with Wisconsin Broadcasters Association and currently the Radio Advertising Bureau Sales Advisory Committee
Developed a Mission-Vision-Standards model that will fortify any media company under adverse conditions.
Personal: persevering wife, Patty; three grown sons with significant others; two grandsons, too much fun!
Interests: biking, swimming, marriage enrichment, reading, writing, public speaking, and making your business rock!
Photos by Angelea Presti
